PAM Group

Warung Tinggi Coffee
Jl. Batu Jajar No. 35B
Jakarta Pusat 10120, INDONESIA
Telp.(62-21) 3850700, Fax.(62-21) 3855323

Bpk Rudy Widjaja and Warung Tinggi

Warung Tinggi Coffee is one of the oldest coffee with a history of more than 125 years. Since Dutch era until now, the experience and skill of making coffee has been forwarded from generation to the next generation. So, no wonder if this coffee taste much better than the other coffee brands.

Coffee beans that are used came from Java, Bali, Toraja, Sumatra, Lampung, East Timor, and West Papua. Once selected, purchased, and received, the coffee beans are then pounded , mixed and combined to get the results desired. Anyone interested can try available sample in the Showroom located in Jl. Hayam Wuruk, Central Jakarta.

Warung Tinggi Coffee was started in 1878. The founder was Liauw Tek Soen, an immigrant from South China. He and his wife, an indigenous woman, opened a small shop on Jl Hayam Wuruk. Although other food and drink are around, legend says that the coffee sold more in demand compared to the competitors. And so Liaw Tek Soen proved to be an advanced coffee maker.

The local people name the shop Warung Tinggi (Warung means tent and Tinggi means high in Indonesian language) because the ground area is higher than the vicinity.

Back then , Liauw Tek Soen bought raw materials from a female vendor, who brought coffee beans in bamboo baskets on her head. Liaw then roast the coffee beans in large skillet, cooked, heated, and prepared. The image of the female vendor with the bamboo basket on her head then became the logo of Warung Tinggi.

In 1927, Liauw bequeath the business to his eldest son, Liauw Sim Yao. In the hands of Liauw Sim Yao , he run and develop the business that he received. He designed and made the coffee machine to make coffee toasting technique better. On behalf of his father's name, Sim Liauw Yao named the business Tek Soen Hoo.

In 1948, Liauw Sim Yao gave the business to his son Liaw Tian Djie. At the time, Warung Tinggi Coffee was selling only one type of coffee, which was simply wrapped in brown paper.

However, the business was developing around the years 1950 and 1960s. At this time, Liaw Tian Djie started making a mixture of coffee, that was better than before. Consumers and buyers consists of heavy coffee drinkers. Clients and new customers were coming by word from mouth to mouth. Although the products was not advertised, business was still growing.

In 1965, the Indonesian government put regulations to change all Chinese names into Indonesian names, after the bloody G-30-S/PKI. Since then, the store name has changed and their families name as well. Tek Soen Hoo becameWarung Tinggi, Liaw Tian Djie became Udjan Widjaja, and the family name was changed from Liauw to the Widjaja family.

Liaw Tian Djie or Udjan Widjaja died in 1978. Four of his children - Rudy, Darmawan, Suyanto and Yanti continue the family business together. But their togetherness stopped in the 1990s. Because, at that time, the Widjaja family decided to split their inheritance.

Catastrophe happenned in 1998. The house and factory of Rudy Widjaja were burned down at the time of riot. He was forced to flew to Singapore while until riot subside. After returning to Jakarta, the factory was moved to Tanggerang coffee.

Not long after after that, another catastrophe struck. His oldest son, Ferry who was chosen to be hissuccessor died in a car accident. These catastrophes brought him into a momentary despair, but he reassure him self to go on forward.

Now, Mr Rudy Widjaja is training his daughter to take on his position. Although Angelica is not as set as the deceased Ferry, Rudy Wijaja believe that Angelica will be come more developed in the near future.

Indonesia is one of the largest coffee producer in the world. A number behind only from Brazil, Colombia, and Vietnam. Coffee is planted and produced vary depending on quality, climate, soil, and care. Toraja coffee exceed other types of coffese. In Warung Tinggi, coffee beans are selected from several different areas in Indonesia to get the best result of mixing.

Warung Tinggi Coffee offers many different types of coffee, from Arabica to Robusta, from Jantan to Betina, with the price of the type "Robusta" Rp80,000 .- per kg to type "Excellence" Rp 450,000 per kg.

From generation to generation, Warung Tinggi stay famous as business family which main office remains in the city. But in the era of globalization, with the franchise cafe, which is always beneficial, Warung Tinggi Coffee believe that it wil grow to more than just Jakarta and Java island. With a more delicious taste of coffee production, Warung Tinggi Coffee will stay focus on taste and packaging that are its unique characters.

Warung Tinggi Coffee doesn't see Bakoel Coffee, which was opened by Mr Rudy Widjaja's nephews as competiter. Thee main target is to upgrade quality of coffees that go into market. With a high standard, ingenuity, and hard work, Warung Tinggi Cofee will be better and more valuable as time goes on.